Made to Measure

Hand-measured, -crafted, and -tailored to your personal specifications. Our customisable Made to Measure offerings allow you to bring your own personal style and fit to Ralph Lauren’s timeless aesthetic, exclusively at select Ralph Lauren stores.

The Ultimate Luxury

An unparalleled fit. Exceptional handcraftsmanship. Personalisation down to the finest details. Customised versions of Purple Label’s elegant offerings, from suiting to furnishings and more, allow you to create a truly luxurious wardrobe, crafted exclusively for you.

Custom Suiting

Custom-tailoring to fit your unique profile. Choose from the world’s finest fabrics to create a truly luxurious garment with an unparalleled fit and exceptionally high degree of sartorial handcraftsmanship.

Elegant Formalwear

Select from an array of custom-woven formal suiting fabrics, perfectly proportioned collar styles, and luxurious finishing touches to create the ultimate formal statement.

Find a store

Jewellery & Accessories

Engraved jewellery and customised accessories are the ultimate finishing touch.

Tailored Outerwear

Tailored topcoats, exotic leathers, and more styles to customise and craft to your ideal fit and functionality.

Find a store

Fine Shirting

Crafted in Italy for the perfect fit and proportion. Each shirt undergoes 50 individual steps, using both traditional handcraftsmanship and the latest high-precision technologies.

Benchmade Shoes

Exceptional leather dress shoes, personalised formal slippers, and more crafted from the finest materials with traditional cordwainer methods.



Komedieplaats 12
+32 3201 2600

Brompton Cross

105-109 Fulham Road
+44 (0) 207 590 7990


Boulevard de Waterloo 52
+32 2511 8208


ABC-Straße 4
+49 40 345 377


Maximilianstraße 23
+49 8922 3731

New Bond Street

1 New Bond Street
+44 (0) 207 535 4600


Via del Corso 155-157
+39 06 6976 12000


173 Boulevard
+33 144 777 700